Dense commentary on social media, PR, marketing, advertising and branding.
A celebrity launching a new label is not news at all. So when I noticed a new label’s half-page advertisement in The Times of India yesterday featuring Ekta Kapoor, my only thought, at first, was that the ad had a very-Asian Paints…
In my corporate personal branding workshops, I actively encourage the participants to share their perspectives online without worrying about how others would react to them. This is, of course, after helping them define their own personal brand narrative and contours and sticking…
As the internet goes about transforming multiple industries, the last two decades have seen several legacies overturned. One such legacy is the hold that a few people had on content creation meant for widespread consumption. Prior to the internet, the written word,…
Back in May 2019, I had written about a surreptitious digital campaign against glass, called ‘Glass Hurts’. I just checked the Twitter handle of that campaign now – it looks like the campaign has been stopped since the last tweet is from…
Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…
Are you on social media? Then yes, we are all in advertising. Here’s the FAQ to explain the context. 1. What? No! I’m just sharing your views/thoughts on social media. I’m definitely not advertising! When you share your views with people you…
Note: An abridged version of this post appeared in The Hindu, today (November 3, 2021). See at the end of this post. “An Indian woman, without sporting a bindi, wearing Western clothing, is seen dancing unabashedly in public to celebrate her boyfriend’s…