Back in 2015, Flipkart sent 5 lakh snail mail postcards to its registered users, to invite them to participate in the Big Billion Day sale. Besides a LOT of print, online and TV advertising, this idea was seen as a unique and…

We have a LOT of smartphone brands in India now. And perhaps even more gadget reviewers. If you are looking for a new phone, you could easily gorge on at least 10+ reviews on YouTube and even more written reviews on assorted…

Two recent instances of big brands making an effort to change because enough people seem to be concerned about something they are doing that is bad. One is Coca-Cola. In a first for the brand, their UK Christmas campaign features a bottle…

Do you have (at least) one good habit that you do *every single day*? No, not the involuntary ‘brushing-the-teeth’ variety, but a good habit that consciously do every day? Or, want to do every day? Mine is running 5 kms every single…

Update from the Bose film’s director, Sizil Srivastava:Song title: “What I am all about”Composer: Clinton CerejoSinger: Anushka ManchandaLyrics: Shagun Trisal — ORIGINAL POST: I *really* liked this recent ad by Bose. What caught my attention in this ad is the music. Having…

All the full-page ads from The Times of India, Bengaluru, today. Total: 31 pages! With TV, we switch channels. Online, we use ad-blockers. What’s the print equivalent? Special goggles that will filter ad pages and show us only news? 🙂 On a…