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Category: short takes

OnePlus’s collaboration with José Covaco is an edgy, bold move
short takes 

OnePlus’s collaboration with José Covaco is an edgy, bold move

November 10, 2018November 10, 2018 by Karthik S

We have a LOT of smartphone brands in India now. And perhaps even more gadget reviewers. If you are looking for a new phone, you could easily gorge on at least 10+ reviews on YouTube and even more written reviews on assorted…

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You shout long and hard enough… and brands listen!
short takes 

You shout long and hard enough… and brands listen!

November 8, 2018November 8, 2018 by Karthik S

Two recent instances of big brands making an effort to change because enough people seem to be concerned about something they are doing that is bad. One is Coca-Cola. In a first for the brand, their UK Christmas campaign features a bottle…

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Can a calendar can change your life?
short takes 

Can a calendar can change your life?

November 5, 2018 by Karthik S

Do you have (at least) one good habit that you do *every single day*? No, not the involuntary ‘brushing-the-teeth’ variety, but a good habit that consciously do every day? Or, want to do every day? Mine is running 5 kms every single…

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From jingle to a song, as a campaign extension
short takes 

From jingle to a song, as a campaign extension

November 4, 2018April 13, 2022 by Karthik S

Update from the Bose film’s director, Sizil Srivastava:Song title: “What I am all about”Composer: Clinton CerejoSinger: Anushka ManchandaLyrics: Shagun Trisal — ORIGINAL POST: I *really* liked this recent ad by Bose. What caught my attention in this ad is the music. Having…

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short takes 

A popular ad jingle used contextually in a Tamil horror-comedy!

November 2, 2018 by Karthik S

This excerpt is from the teaser of an upcoming Tamil horror-comedy called Dhillukku Dhuddu 2 (yes, it’s a sequel) starring Santhanam, a Tamil comedian and hero’s best friend turned hero. (the relevant part plays when you see it below; you can watch…

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A premium, no-ads newspaper that is more expensive than the ad-supported variant?
short takes 

A premium, no-ads newspaper that is more expensive than the ad-supported variant?

November 1, 2018 by Karthik S

All the full-page ads from The Times of India, Bengaluru, today. Total: 31 pages! With TV, we switch channels. Online, we use ad-blockers. What’s the print equivalent? Special goggles that will filter ad pages and show us only news? 🙂 On a…

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A brilliant example of a PR-first idea executed well across earned, owned and paid media
ideas short takes 

A brilliant example of a PR-first idea executed well across earned, owned and paid media

October 30, 2018October 30, 2018 by Karthik S

I first came across REI’s (Recreational Equipment, Inc.) #OptOutside campaign from 2015, only at PRAXIS 7 in September 2018 when someone from Edelman showcased the case study on the stage. I was floored! Here was a PR-first idea (though Edelman was not…

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