Dense commentary on social media, PR, marketing, advertising and branding.
Lenovo tried it in 2009, long before viral videos were a real deal. Apple had launched the first MacBook Air in 2008, and to counter that, Lenovo did this viral stunt where they showed honey bees stuck to a laptop and the…
In India, we are so intricately used to the concept of unbranded products. A milkman comes to my apartment and delivers fresh milk, from his aluminum container to a customer’s stainless steel container every day. This was the default way of buying…
This is one of the smartest and most creative ideas I have seen in recent times. To some extent, the idea was first used in a rudimentary form by an NYC-based Latin American restaurant named Comodo. In the case of Comodo, they…
I found this piece of news in The Times of India, Bangalore edition on November 26th. Having worked extensively on IBM’s AI-related mandate during my time at Ogilvy, I’m reasonably clued into the world of AI and its updates. Besides IBM, Google,…
Back in June this year, Zomato started adding a personal note about the delivery person who is delivering your food. And also an in-app method to tip the delivery person. The personal note has its share of critics since there is no…
This video, titled ‘Ab Inka Balla Bolega’, to promote ICC women WT20 tournament is scripted so well and produced beautifully. The song in the background, the choice of child stars, the emotions, the expressions, the choice of Kashmir as the backdrop for…
I have had glue stick rolling on my work desk and falling down. I have lost the glue stick’s cap. I have smudged it while trying to cover a rounded corner of an envelope. I *always* get at least a drop of…