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Category: short takes

opinion short takes 

Paid-for spots – FM radio crossing the line?

February 1, 2011February 1, 2011 by Karthik S

One of my morning listens as I drive to office is Radio One (94.3 FM, from Mid Day Group). The RJ for the morning show is Prithvi and he does a fairly good job of keeping me engaged through my drive. But…

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opinion short takes 

The seemingly seamier side of social media

January 19, 2011January 19, 2011 by Karthik S

Ever read a Facebook status update (or a Tweet) that you did not agree with? Saw something online that made you mad? Found something offensive online? Bad language? Cuss words? Half-baked perspective? Ignorant rant? I suppose you get the drift, but the…

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short takes 

PR within the family!

January 18, 2011January 18, 2011 by Karthik S

Last evening, I was trying to get my 7 year old son for his evening bath. Like most 7 year olds, his priorities were elsewhere – on his Nerf gun…on the paper planes he has made…basically on everything else besides a bawling…

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short takes 

The Ashok Lalla model for community building

January 13, 2011 by Karthik S

What is the Ashok Lalla model, you ask? If you didn’t know, Ashok Lalla is the President – Digital, Euro RSCG. I have been following his tweets for quite some time and noticed that he started a new LinkedIn Group, back in…

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short takes 

The angst of an online content creator

January 12, 2011 by Karthik S

Imagine! You are a movie director. You make a movie…and you think it is a brilliant film. You plan the release date 60 days from now and your movie is ready. What would you do to ensure that people know about the…

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short takes 

Collaborative feedback session…Edelman style!

January 11, 2011 by Karthik S

I just finished a fantastic session with a group of Edelman employees in Delhi and David Brain, Edelman’s new APAC CEO. Fantastic…because of the way it was structured and handled, operationally. Being the pioneers in all-things-digital (ahem…!), we did it digitally, online….

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opinion short takes 

Opine – provocation – abuse…repeat.

January 7, 2011January 7, 2011 by Karthik S

That is a conversation on twitter between a celebrity, Ranvir Shorey and another tweeter. Ranvir may be a celebrity or not depending on how many films of his you’ve seen and how much you like him. And I’m not here to pass…

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