Dense commentary on social media, PR, marketing, advertising and branding.
Back in the days when I was a ‘client’ (a corporate communications professional in an organization, for the uninitiated), the day after a big announcement (every announcement was big, to any client) was very important. It would be spent in frenzied scanning…
One of my morning listens as I drive to office is Radio One (94.3 FM, from Mid Day Group). The RJ for the morning show is Prithvi and he does a fairly good job of keeping me engaged through my drive. But…
Ever read a Facebook status update (or a Tweet) that you did not agree with? Saw something online that made you mad? Found something offensive online? Bad language? Cuss words? Half-baked perspective? Ignorant rant? I suppose you get the drift, but the…
Last evening, I was trying to get my 7 year old son for his evening bath. Like most 7 year olds, his priorities were elsewhere – on his Nerf gun…on the paper planes he has made…basically on everything else besides a bawling…
What is the Ashok Lalla model, you ask? If you didn’t know, Ashok Lalla is the President – Digital, Euro RSCG. I have been following his tweets for quite some time and noticed that he started a new LinkedIn Group, back in…
Imagine! You are a movie director. You make a movie…and you think it is a brilliant film. You plan the release date 60 days from now and your movie is ready. What would you do to ensure that people know about the…
I just finished a fantastic session with a group of Edelman employees in Delhi and David Brain, Edelman’s new APAC CEO. Fantastic…because of the way it was structured and handled, operationally. Being the pioneers in all-things-digital (ahem…!), we did it digitally, online….