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Category: short takes

short takes 

Which brands would you not complain about, publicly? Why?

March 17, 2011March 17, 2011 by Karthik S

Remember in college/school…how we used to confront a friend when we hear something strange about them? And not go around asking others about what is wrong with that friend? Why do you think we did that? Simple enough – our friendship/relationship was…

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short takes 

How are you helping the ‘who are you?’ and ‘what do you do?’ questions?

March 15, 2011 by Karthik S

One of the dream situations for many PR clients (even today!) is the fact that their message is quoted as-is, in mainstream media. Without getting into the details of how it usually happens, the fun is supposedly in seeing in print, a…

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short takes 

What’s to ‘like’ in ‘Unable to get over the loss of my grandad’?

March 8, 2011 by Karthik S

Valid question, huh? I’d say too, but here are some thoughts to challenge this notion. 1. What do we do in real life, if someone utters ‘Unable to get over the loss of my grandad’? We console them with words. We give…

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short takes 

Do you enjoy the game of ‘ring the doorbell and run away’?

March 4, 2011March 4, 2011 by Karthik S

When we were kids, I’m sure we all have tried – at least once, if not more, given how much fun the activity is – ringing someone’s doorbell and running away to hide and watch the befuddled expression in the face of…

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short takes 

Valet parking and social media – a strange connection

March 1, 2011 by Karthik S

While at lunch with a friend earlier today, I noticed a huge store on that busy road having an army of attendants to handle valet parking to the store’s customers. They were all standing outside the store and helping the store’s visitors…

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short takes 

7 possibly uncomfortable questions about advertising

February 24, 2011 by Karthik S

Exhibit 1: Exhibit 2: Exhibit 3: Now, those seemingly uncomfortable questions. 1. The main line in exhibit 1 is ‘The best of our relationship is…’. Which relationship does the TVC/brand want us (the audience) to believe? The real-life relationship between Kareena and…

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opinion short takes 

Facebook ‘Like’ goes live inside a video!

February 22, 2011February 22, 2011 by Karthik S

India’s love for films is well-known. We love some of our film stars with all heart and more than our lives and such a display of affection is most visible when the star’s film releases and the star actually makes his first…

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