Dense commentary on social media, PR, marketing, advertising and branding.
I have cribbed about this on Twitter earlier. But I believe this is worth a blog post. Years ago, I used to look forward to Fridays because that was the day of ‘The World This Week’ from New Delhi Television (now NDTV,…
The Kerala-based condiments brand Eastern was caught in a PR mess recently. It seems a little known newspaper from Kerala (called Nagaram – I haven’t heard about this paper ever, despite being in PR for a long time) alleged that district food…
Remember the Chalet Girl using tight Facebook integration in their trailer? No? Read more on it, here – Facebook â??Likeâ?? goes live inside a video! Now, here’s a Twitter-integrated trailer. The film is the Liam Neeson starrer, The Grey. The film was…
This is an ‘audio success’ print advertisement by a Tamil film titled ‘Vettai’ (Hunt). This is a standard template for most Tamil films – releasing an ad. in the newspaper a day after the audio CD is launched and it usually says…
Update (December 18, 2011): If you go by this report on Mid-Day, I suppose Sachin Gothi has some serious explanation to offer. ‘Accident’ tweet sends cops on wild goose chase. Original post: On November 12th night (or 13th early morning, to be…
You know how men…grown up men…go weak in their knees when they enter a stationery shop? Something similar happens to women (and men interested in all things-cooking-and-kitchen) when they enter a kitchen accessories store. Specially, there’s something magically alluring about kitchen storage…
It’s not everyday that I’m impressed by something as insignificant as a soap box! But ITC’s Vivel really goes the extra mile for a measly soap cardboard carton! Vivel’s new Luxury Creme range (comes in 2 variants – Shea butter and Olive…