Dense commentary on social media, PR, marketing, advertising and branding.
Earlier this week, we had driven down to Sakleshpur for a brief vacation. Sakleshpur, for the uninitiated, is a 4.5 hour drive from Bangalore with excellent roads all through. I had vaguely known about Sakleshpur’s existence when an ex-colleague and her husband…
The dictionary meaning of ‘perhaps’ is, Used to express uncertainty or possibility: “perhaps I should have been frank with him”. Used when one does not wish to be too definite or assertive in the expression of an opinion. Some of the synonyms…
I have always wondered about the impact of e-commerce in India….even long before joining Flipkart. I mean, from a consumer’s point of view – hassle-free, comparatively better prices, more options and so on. Yesterday, something hit me when we were at a…
I was in Delhi, yesterday, for IndiaSocial 2012. I reached Delhi late on Tuesday night (April 3rd) and was put up at a hotel called Mapple Emerald. Yes, it was ‘Mapple’, and it made me cringe, but the hotel was pretty decent….
I have installed all shorts of sharing widgets on my 2 blogs. The ‘Tweet this’ widget…LinkedIn share widget and of course, the Facebook Like widget. I haven’t found any use for the last one except occasionally seeing how many people shared a…
Shekhar Kapur is up to something really interesting, on Twitter! Observe the following threads that I gleaned from his public stream. The greyed ones are visible only when you click on his (Kapur’s) tweet and when the conversation thread opens up. For…
Sharp’s India CEO and MD, Sunil Sinha, in a letter to the Indian public (published in Times of India – Bangalore Times), says, Our commitment is not limited to products that stand out. We have just introduced our 1-1-1 Service Scheme. Send…