Dense commentary on social media, PR, marketing, advertising and branding.
No, not Vidyut Jamwal of Force and Commando fame. Abhishek Jamwal. You ask – who is Abhishek Jamwal? This. Dettol took TV ads with this direct attack on Vim, with no attempt to hide the other brand’s name. (Read my earlier take…
This post will seem awkward. I guess most confessions would sound awkward. Recently, I entered into a meeting without adequate preparation. For someone like me who intends to (I use intends to after careful thought – it seems like a work in…
So I blocked my credit card pointlessly today. Thanks to Apple iTunes. This is what happened! I purchased an app via iTunes for my daughter, on January 13th. The app was priced at Rs.110 and before I clicked the in-app checkout, I…
Here’s a quick summary of the top 10 posts (based on pageviews) of 2012 on this blog. 1. Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter (February 7, 2012) I do agree that Ayesha Takia is not that big an…
This happens to be a 2-page spread ad. in the latest issue of Tamil weekly magazine, Ananda Vikatan. Nothing wrong with it, except the fact that there is no mention that it is an advertisement. Yes, there is a small footer on…
I may have issues with The Times of India’s reporting style, but I continue to buy the paper, along with Bangalore Mirror, The Hindu and a Tamil paper. I don’t get the time to read them all, every morning – at least…
I have written about my Samsung Galaxy S2 earlier too – a blog post before getting it and one, after acquiring it. So, this is not about the phone per se. It is more about the extent of what I am (and…