Dense commentary on social media, PR, marketing, advertising and branding.
TOI used to have a Times View in news items for its opinions. Now, it’s in main story/headline. ‘Wily’ yesterday, ‘Brazen’, today. From having a newspaper’s opinions restricted to op-ed page, now it has reached headlines and body copy. Using a word…
I’m very, very (and very) tired of this, ‘You made fun of Narendra Modi plans website? You must be Congress!’ and ‘Oh you berated Congress for the Aditi Restaurant fiasco? You must be BJP’. Life isn’t so binary. Computers are binary; humans…
Recently, Medianama’s Nikhil Pahwa tweeted, some asshole from a startup called offering money to cover them. really pissed off. ? Nikhil Pahwa (@nixxin) June 24, 2013 I had something similar, but without the money part! I got the soundtrack of a new…
Nikhil Narayanan pointed me to a fairly innovative use of social media by Kollam Police department. The Hindu has carried a piece about this effort too. The idea is incredibly simple – take the ‘Wanted’ board in police stations to the social…
Update (28.March.2013): So, it looks like a bug… and – thankfully – not a policy! To clarify: A bug caused mobile users to see mentions only from accounts they follow. It’s now been fixed. Apologies for the inconvenience. ? Support (@Support) March…
The last time I was so interested in a new product – juice, to be specific – was for Galla. Here is that post! – Welcome to the market, Galla and LMN. Galla soon died a natural death and was revived by…
Jis waqt jo dil kahe, woh tabhi kyon nahi? Isi waqt isi jagah, abhi kyon nahin? … goes a voice-over in Pepsi’s latest campaign titled Oh Yes Abhi! The lyrics of the peppy song go, ‘Mujhe abhi, abhi ke abhi’, demonstrating the…