Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: short takes

Launching the 3rd front… the Twitter 3rd Front. Or, #t3f
opinion short takes 

Launching the 3rd front… the Twitter 3rd Front. Or, #t3f

July 24, 2013July 24, 2013 by Karthik S

I’m very, very (and very) tired of this, ‘You made fun of Narendra Modi plans website? You must be Congress!’ and ‘Oh you berated Congress for the Aditi Restaurant fiasco? You must be BJP’. Life isn’t so binary. Computers are binary; humans…

2 Comments
Continue Reading
‘Why did you not like my soundtrack?’
opinion short takes 

‘Why did you not like my soundtrack?’

June 25, 2013 by Karthik S

Recently, Medianama’s Nikhil Pahwa tweeted, some asshole from a startup called offering money to cover them. really pissed off. ? Nikhil Pahwa (@nixxin) June 24, 2013 I had something similar, but without the money part! I got the soundtrack of a new…

3 Comments
Continue Reading
opinion short takes 

Kollam Police takes the ‘Wanted’ notice board to Facebook!

April 9, 2013April 9, 2013 by Karthik S

Nikhil Narayanan pointed me to a fairly innovative use of social media by Kollam Police department. The Hindu has carried a piece about this effort too. The idea is incredibly simple – take the ‘Wanted’ board in police stations to the social…

2 Comments
Continue Reading
short takes 

New Twitter policy to kill at-mentions as we know it? Or, just a bug?

March 27, 2013March 28, 2013 by Karthik S

Update (28.March.2013): So, it looks like a bug… and – thankfully – not a policy! To clarify: A bug caused mobile users to see mentions only from accounts they follow. It’s now been fixed. Apologies for the inconvenience. ? Support (@Support) March…

3 Comments
Continue Reading
opinion short takes 

Move over Frooti, Maaza and Slice – Paper Boat is here!

March 17, 2013 by Karthik S

The last time I was so interested in a new product – juice, to be specific – was for Galla. Here is that post! – Welcome to the market, Galla and LMN. Galla soon died a natural death and was revived by…

9 Comments
Continue Reading
short takes 

Oh Yes Abhi Vs. Right To Information (RTI)

March 5, 2013 by Karthik S

Jis waqt jo dil kahe, woh tabhi kyon nahi? Isi waqt isi jagah, abhi kyon nahin? … goes a voice-over in Pepsi’s latest campaign titled Oh Yes Abhi! The lyrics of the peppy song go, ‘Mujhe abhi, abhi ke abhi’, demonstrating the…

No comment
Continue Reading
opinion short takes 

Dettol Vs. Vim – the Abhishek Jamwal connection!

February 24, 2013February 24, 2013 by Karthik S

No, not Vidyut Jamwal of Force and Commando fame. Abhishek Jamwal. You ask – who is Abhishek Jamwal? This. Dettol took TV ads with this direct attack on Vim, with no attempt to hide the other brand’s name. (Read my earlier take…

5 Comments
Continue Reading

Posts pagination

Prev 1 … 16 17 18 … 39 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes