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Category: short takes

What Volkswagen India should do with that massively viral ‘Thus, Auto’ meme
short takes 

What Volkswagen India should do with that massively viral ‘Thus, Auto’ meme

November 8, 2014November 8, 2014 by Karthik S

One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook…

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short takes 

Amul vs. Neha Tomar – 2 intriguingly ignored questions!

October 16, 2014October 16, 2014 by Karthik S

NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the…

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Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source
short takes 

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

August 15, 2014August 15, 2014 by Karthik S

I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the . When he alleged that The Times of India was being slimy to report on his story…

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Age, career progression and social media – a few existential questions
short takes 

Age, career progression and social media – a few existential questions

August 8, 2014December 9, 2015 by Karthik S

I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people…

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The mainstreaming of social media in advertising is complete… sort of!
opinion short takes 

The mainstreaming of social media in advertising is complete… sort of!

May 15, 2014 by Karthik S

We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right…

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So, what should Air France do now?
opinion short takes 

So, what should Air France do now?

October 30, 2013 by Karthik S

But first, if you are clueless, your question would be, ‘But what did Air France do?’ Answer… here, in Jay Shah’s beautifully written blog post. The better such missives are written – with wit, sarcasm and thought, the more the chances of…

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From merely reporting news to opining
short takes 

From merely reporting news to opining

August 5, 2013August 5, 2013 by Karthik S

TOI used to have a Times View in news items for its opinions. Now, it’s in main story/headline. ‘Wily’ yesterday, ‘Brazen’, today. From having a newspaper’s opinions restricted to op-ed page, now it has reached headlines and body copy. Using a word…

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