Why Playing the LinkedIn Algorithm Is Ruining Personal Branding
Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.
Category: personal branding
LinkedIn: Stop Connecting. Start Following.
On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.
“Help! My LinkedIn reach has tanked!”
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.
The importance of anchor audiences in personal branding
Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.
An unglamorous personal branding tip from Andre Agassi
If I were to pick one—just one—thing that you can start doing better towards building your personal brand, this would be it! But, before I come to that, here’s a relevant excerpt from ‘Open: An Autobiography’, by Andre Agassi. This is a…
The art of ‘showing up’ to build your personal brand
A couple of months ago, I got a WhatsApp forward titled ‘Permanent Address’. It had the ‘Forwarded many times’ tag, implying that it had truly gone places. It’s a poignant exploration of our relentless interest in building a home at great cost…
Personal branding is like your credit score
Your personal brand is much like your credit score. You don’t really think of your credit score often, but that’s precisely the point 🙂 You need to know what affects your personal brand, much like your credit score, and how you can improve it!