Dense commentary on social media, PR, marketing, advertising and branding.
Ola has just launched in London. The news was out in the newspapers yesterday. And today, Ola has a splashy front-page ad proclaiming the same across 3 editions of The Times of India and 2 editions of Hindustan Times. We may have…
As a kid growing up in Bhubaneswar, Bhopal and Srirangam (near Trichy) in the 80s, my playtime included playing street cricket, bringing home stray puppies and cats and feeding them, watching Doordarshan and reading a LOT of comics and children’s books. I…
KFC wanted to launch its new Kentucky Burger in the Middle East. So their agency in that region, Memac Ogilvy & Mather recommended an intriguing idea: partner with 3 famous music artists in the region – Flipperachi, Moh Flow, and Shébani. Sounds…
Google Maps was launched on February 8, 2005. It turns 15, today! And it is also one of the few apps that I’d pay to use on my phone; I find it that indispensable! But, this is one of those ‘How did…
Watch the trailer of Thappad, first. The end-credits of Thappad’s trailer. Notice something different? No? Let me explain. I usually always look at the name of the music composer (composers, these days) in the end credit of trailers, and noticed ‘Anurag Dipali…
Originally published in Brand Equity (The Economic Times), February 5, 2020. When Manu Kumar Jain (Managing Director of Xiaomi India) Madhav Sheth (Realme India CEO) and C Manmohan (General Manager of POCO India) stumble upon each other in an event, how do…
It was quite a surprise to see Lifebuoy’s ad in Hindustan Times, Mumbai edition (January 31, 2020). And then again in Telegraph, Kolkata, on February 1, 2020. The word-building around FIGHTS seemed rather forced, but I understand the sentiment. The surprise is…