Dense commentary on social media, PR, marketing, advertising and branding.
You could start by exclaiming: Pay-per-view? In India? What a preposterous idea! But, hold on. Allow me to build a case for building the habit of pay-per-view only for new films that are released simultaneously on OTT alongside theaters. For context, 2…
Last week, an unusually large number of people reminded INOX about how overpriced their popcorn was, on social media. Considering the fact that INOX (and every multiplex theater) has been shut down for the past 40+ days owing to the pandemic-induced lockdown,…
On April 6th, I had written about similar advertising ideas emanating out of us all being in a similar situation owing to the pandemic-induced lockdown. We may be thinking in similar ways because we’re all stuck at home and in the advertising…
I’m sure you’d have heard about the , “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. These days, the marketing and advertising equivalent of that is, “If a campaign is…
This pandemic has completely stopped businesses for many sectors and I had already written about neighborhood restaurants being seriously affected. Another kind of business impacted is star hotels. Interestingly, given the phenomenal overheads that are involved in running a star hotel, they…
I have not heard about Kushagra Bajaj since the more famous Bajajs – Rahul and Rajiv – have the penchant for being in news more often. Recently, the Bajaj Group’s corporate page has undergone a change – this was in mid-April, I…
The cooking oil brand Gold Winner ‘executed’ a campaign for Mother’s Day, yesterday, on Twitter. Take a look. 1/ Mass copy-paste, engineered Twitter campaigns are not new anymore after politicians have exploited that silly tactic to the hilt. But using the same…