Dense commentary on social media, PR, marketing, advertising and branding.
On April 6th, I had written about similar advertising ideas emanating out of us all being in a similar situation owing to the pandemic-induced lockdown. We may be thinking in similar ways because we’re all stuck at home and in the advertising…
I’m sure you’d have heard about the , “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. These days, the marketing and advertising equivalent of that is, “If a campaign is…
This pandemic has completely stopped businesses for many sectors and I had already written about neighborhood restaurants being seriously affected. Another kind of business impacted is star hotels. Interestingly, given the phenomenal overheads that are involved in running a star hotel, they…
I have not heard about Kushagra Bajaj since the more famous Bajajs – Rahul and Rajiv – have the penchant for being in news more often. Recently, the Bajaj Group’s corporate page has undergone a change – this was in mid-April, I…
The cooking oil brand Gold Winner ‘executed’ a campaign for Mother’s Day, yesterday, on Twitter. Take a look. 1/ Mass copy-paste, engineered Twitter campaigns are not new anymore after politicians have exploited that silly tactic to the hilt. But using the same…
I have been reading a LOT on the use of video in work and education since we are all forced into using the format for everything due to the pandemic. Some of the more interesting ones pertain to online education, the topic…
Beyond filmy superheroes (we have more than enough of those), we, as a society, usually brand those who go above and beyond their call of duty as ‘heroes’. Police, Doctors, Nurses become heroes as long as we are not blaming them for…