Dense commentary on social media, PR, marketing, advertising and branding.
…aka Social media for dummies! There are times when we go to meet prospective clients (even existing clients) and try to explain the relevance of social media PR over and above the much-needed conventional PR…and we suddenly hit a wall. We try…
Scenario 1: You enter a friend’s party…see a lot of familiar faces. Pick someone you know well and start talking about how cool your new <add product here> is. People standing next to your friend listen too – just that they do…
Chyetanya Kunte. Barkha Dutt. NDTV. Grrrrrrrrr! What an absurd move by NDTV! Nobody knew who Chyetanya Kunte was (well, a few did!) or what he blogged about. Now, the whole world knows both…and is up in arms against Ms. Dutt and NDTV….
Indian audio labels and producers (who, in a quirky twist of fate, hold the rights to soundtracks in India, as against actual music composers) have been complaining about rampant online piracy for quite some time now. But, what exactly are they doing…
I have been wondering about our (Text 100’s) social media practice for sometime now – are we offering social media marketing? Or is it an extension of our PR practice – PR using/ via social media? How do we bring clarity to…
The Satyam fiasco is all over the media and the oft-used phrase to express reaction is ‘shock’. Ramalinga Raju’s letter is all over the internet (and media) and people are clamouring to dig into every sentence of it and find things that…
Work-in-progress! PS: I was working on this list for the last 2 weeks and should have posted it as and when I had at least 2…I happened to see Gaurav Mishra‘s update on the same this morning. Can two lists survive? Why…