Dense commentary on social media, PR, marketing, advertising and branding.
The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy…
The Hindu has an interview with the author of ‘The Rozabal Line’ today – Mumbai-based businessman and first time novelist, Ashwin Sanghi. What caught my attention was that he had submitted his to 100 odd publishers and it seems 99 rejected it….
The ‘Most Influential Blogs’ study by Text 100 (where I work – disclosure!) and Context Analytics (Text 100’s research subsidiary) is interesting in quite a few ways. No, the results seem obvious enough – the likes of Techcrunch, Engadget and VenturBeat top…
As a curious fan of anything new on the supermarket shelves, two new drinks (the non-alcoholic and non-carbonated variety…sorry!) top my list now – the thick-mango drink, Galla and Parle’s new packaged lemonade, LMN. Galla has been available in Bangalore for over…
I was going through the firmware update notes for my EOS 450D when a peculiar word usage caught my attention! Version 1.0.9 changes are listed as, “Fixes a phenomenon in which AEB (Auto Exposure Bracketing) shooting does not operate normally under these…
Scene 1: Lenovo’s Worldwide Competitive Analyst, Matt Kohut, predicts that Linux will always remain a niche operating system for netbooks. He said this in an exclusive interview with Tech.Blorge. Scene 1.5! The interview generates tons of comments – 46, as of writing…
Stumbled upon a new IBM research executive brief titled, ”Beyond advertising – Choosing a strategic path to the digital consumer’, which as IBM adds, is a follow-up to their 2007 document, more provocatively titled, ‘The end of advertising as we know it’!…