Dense commentary on social media, PR, marketing, advertising and branding.
The last time I was so interested in a new product – juice, to be specific – was for Galla. Here is that post! – Welcome to the market, Galla and LMN. Galla soon died a natural death and was revived by…
So, HCL Technologies has responded. (My earlier take on this issue – ) I came to know about it via a story in Bangalore Mirror. The story quotes Prithvi Shergill (who is also the face in the response) as saying, “We have…
I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them…
I recall first reading about HCL Technologies problems with regard to offer letters on March 6th, in Business Standard. Then, a story in The Times of India, on March 7th. Then, a bylined (by M Saraswathy & Shivani Shinde) story in Business…
If you haven’t seen the 2002 film, ‘Equilibrium‘, by Kurt Wimmer, I strongly urge you to see it. Yes, the film’s poster makes it look like a B-grade take on Matrix, but it is not. It is hugely under-rated, one of the…
No, not Vidyut Jamwal of Force and Commando fame. Abhishek Jamwal. You ask – who is Abhishek Jamwal? This. Dettol took TV ads with this direct attack on Vim, with no attempt to hide the other brand’s name. (Read my earlier take…
Update – February 20, 2013: This is from the front-page of Times of India, today. Original post: On 13th February, I picked on a front-page news from The Times of India and posed a question. This. Which brand of kitchen cleaner is…