Dense commentary on social media, PR, marketing, advertising and branding.
Nikhil Narayanan pointed me to a fairly innovative use of social media by Kollam Police department. The Hindu has carried a piece about this effort too. The idea is incredibly simple – take the ‘Wanted’ board in police stations to the social…
I’m not an audiophile. I value range and variety in music over quality of music delivery. This, despite the fact that I listen to at least 7+ new music albums across multiple languages every week (since I have been running a 8…
Having written about ITC’s Sunfeast Yippee when it launched (with 2 flavors), it is only fair that I write a follow-up now. Yes, there’s a new variant in Yippee now – Chinese Masala! I assume this is a Bangalore-centric trial launch for…
PyCon conference. Sendgrid’s developer evangelist, Adria Richards… present. Two more geeks behind her. They allegedly make jokes around ‘big’ dongles and ‘forking’. Adria tweet-pics them to her 9,000+ followers and things go berserk! Not cool.Jokes about forking repo’s in a sexual way…
The last time I was so interested in a new product – juice, to be specific – was for Galla. Here is that post! – Welcome to the market, Galla and LMN. Galla soon died a natural death and was revived by…
So, HCL Technologies has responded. (My earlier take on this issue – ) I came to know about it via a story in Bangalore Mirror. The story quotes Prithvi Shergill (who is also the face in the response) as saying, “We have…
I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them…