Dense commentary on social media, PR, marketing, advertising and branding.
Tanishq’s new ad for the sub-brand Rivaah is the kind that makes me cheer loudly with a ‘Bravo, Tanishq!’. The agency behind the ad is Lowe Lintas. Here’s the ad: Why ‘Bravo!’? Consider the backdrop. In October 2020, Tanishq was literally hounded,…
In one of my earlier agency-side stints, there was a particularly tough person at a client, a large, technology company. Tough would be putting things mildly given the relentless barrage of pointlessness directed at us, the agency. At some point during the…
Just wondering about this aloud, considering elections are around the corner in Karnataka: Individual candidates from assorted political parties communicate through many methods – door-to-door campaigning, public meetings, mainstream media, social media, and so on. Through all these modes, they purport to…
Spinny, the pre-owned car retailing platform (industry jargon for ‘used car buying and sales’) launched its first national brand campaign during IPL 2022. The campaign, called ‘Khushiyon Ki Long Drive’, had 2 versions featuring Sachin Tendulkar and PV Sindhu, respectively, and was…
After Bournvita’s legal notice to Revant Himatsingka, even those who were blissfully unaware of the entire imbroglio got to know about it because a LOT more people started talking about the entire episode. As I had mentioned in my post earlier this…
Related read— (4 mistakes by Bournvita that led to the mishandling of this reputational crisis). The Indian Government is considering two kinds of regulations when it comes to the health of the Indian people. The Department of Consumer Affairs will soon make…
The new Zomato ad may generally seem like a severe stretch and massively pointless. After all, who really cares how Zomato is pronounced as long as we get what we want, on time? But, like all good campaigns, the Zomato campaign seems…