Dense commentary on social media, PR, marketing, advertising and branding.
After their first print ad in January 2019… …and after the TV campaign starring Jim Sarbh in October 2019… …it looks like CRED has finally hit gold, at least in terms of buzz, during the current IPL season, thanks to its new…
Even till early this year, it may have been unimaginable that a brand like Kaleesuwari, owner of brands like Gold Winner oil, may ask readers to go directly to their own page and order their products! But today’s ad campaign by them,…
There was a time when we used to see a lot of TV ads for laptops and home computers. Those were the days! And almost all of them began with the now-famous ‘Ting… ting-ting-ting-ting’ with the Intel Inside logo. And then the…
I had recently shared an ad film made for Haldiram’s, by Lowe Lintas Bangalore. This one. And this is what I had written about it: I was very surprised by a few comments that pointed out the fact that the ad film…
The advertising world has a history of using as a narrative device characters that cannot speak and are forced to talk like normal/adult humans. For instance, animals are given the power to communicate with humans in their own language (with subtitles in…
UPDATE: September 24, 2020: Airtel has released another ad in this series, once again, in The Telegraph. Like the previous ad, the tone is interesting for the way the story accepts that Airtel’s network is poor inside the home (homes!), but that…
In 2019, Aaj Tak, the Hindi TV news channel was the title sponsor for Kings XI Punjab IPL team. That meant they were given the front-of-jersey position for their logo. In 2020, TV9 Bharatvarsh, another Hindi TV news channel has been signed…