Dense commentary on social media, PR, marketing, advertising and branding.
Go directly to: 6 simple, common-sense based rules for pan-Indian, multi-edition advertising. An interesting mishmash attempt at using regional languages by Havells’ Lloyd, yesterday, in The Times of India. First off, I’m very glad that they even bothered to localize some of…
I came across the hilarious new ad for R.M.Williams boots, an Australian brand. The ad is scripted and produced by Maximum Effort, the agency founded by Ryan Reynolds, a friend of Hugh Jackman who stars in the ad. The ad is perhaps…
I write so persistently about advertising narratives, but I also am acutely conscious that people do not take advertising as seriously as the advertising world does about itself. Advertising exists in the service of a product or service, and not necessarily on…
Have you seen the new Tanishq Ekatvam ad film titled ‘Confluence’? No? You cannot, anymore. Because Tanishq has officially succumbed to the online trolls and removed the video from all their platforms. Watch a copy of the ad, here: They started with…
Here’s an ad film from March 2019, scripted by Chennai-based Chirpy Elephant and made by Lemurian Productions. I quite like the narrative angle here – to connect a blood donor as a ‘blood relative’, and use the obviously disparate (using broad-stroked stereotypes,…
When you watch this ad for Lifebuoy soaps, where the “doctor” replies to an exclamation by the boy’s mother, “Lifebuoy?”, “Naya Lifebuoy!”, what do you think? Do you believe that he is a real doctor and that his word carries weight… enough…
If you are a restaurant with branches in 2 cities in Kerala (and one in the Gulf, obviously), and are opening a new branch in one of the cities that you are already present in, how would you publicize the inauguration? You…