Dense commentary on social media, PR, marketing, advertising and branding.
PS: The title of the post is inspired by the Suryakant campaign too. If Swiggy can call all of ‘Suryakant’, why can’t I call Swiggy… Foodpanda? 😉 There’s a massive conspiracy theory online that Starbucks’ Baristas get your name intentionally wrong while…
Ambev, a Brazilian brewing company (part of Anheuser-Busch InBev) has launched a digital film titled, “Querido Lixo” (Dear Garbage). The film, which expands on Ambev’s sustainability efforts, is made by SunsetDDB and Zombie Studio, using 3D techniques, and miniature sets created with…
Ethnic brand Fabindia had launched the Jerusalema Dance Challenge in the middle of February 2021. What is the Jerusalema Challenge? See the end of this post for the background context. The ask was simple – dance to the song playing in the…
Earlier this year, I went to Amazon (through the website, not the mobile app) and was looking for soap. I don’t recall clearly, but I must have been looking for Hamam soap given that it was quite cold last winter in Bengaluru…
The (PDF). There are 10 broad guidelines, along with some platform-specific recommendations. Of the 10 draft guidelines, 7 pertain exclusively to disclosure! The disclosure guidelines are very similar to what (PDF). But a bigger question is around the ‘why’ of these disclosures….
Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…
Sometime last year, my cousin brother pinged me on WhatsApp with the photo of an ad on the front page of The Times of India and asked me, “It is supposed to be Aamir Khan? If yes, why would he do this?”….