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Category: marketing & advertising

Apple, the ‘green bubble’ bully
communication marketing & advertising opinion 

Apple, the ‘green bubble’ bully

January 13, 2022January 13, 2022 by Karthik S

Recently, the Twitter handle of Android (the mobile operating system that belongs to Google) tweeted, “iMessage should not benefit from bullying”. Apple’s iMessage? Bullying? The tweet was a quote-tweet over Hiroshi Lockheimer’s (SVP at Google) tweet where he said, “Apple’s iMessage lock-in…

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The OG of the mattress industry’s dramatic transformation
communication ideas marketing & advertising opinion 

The OG of the mattress industry’s dramatic transformation

January 11, 2022January 11, 2022 by Karthik S

Since I moved to Bengaluru from Delhi (after I got married) in the year 2000, I have bought just two mattresses for my/our own bed (besides very, very few/occasional mattresses for the beds in the other bedrooms). The one we were sleeping…

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Advertising nudge to avoid using cars
communication marketing & advertising opinion 

Advertising nudge to avoid using cars

January 10, 2022January 10, 2022 by Karthik S

How would you react to a label on a bottle of beer that reads, ‘Consider consuming beverages without alcohol content’? Or, a mutual funds ad that adds the note, ‘To avoid market-related risks, consider investing in fixed deposits’? Sounds odd? That’s almost…

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Creative ramp-up
communication creative marketing & advertising opinion 

Creative ramp-up

January 7, 2022January 7, 2022 by Karthik S

Towards the end of December 2021, the Tamil Nadu Government was in the news for all the right reasons with regard to what they did at Chennai’s Marina beach. The Government had ordered the installation of temporary ramps right up to the…

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Do you want a coconut oil bottle to talk in your language?
communication marketing & advertising opinion 

Do you want a coconut oil bottle to talk in your language?

January 6, 2022January 6, 2022 by Karthik S

Considering I have been tracking brand communication with regard to the language (the use of Hindi as a pan-Indian medium of communication, in specific), I see another interesting, related trend: product design and product labeling regionalization. One of the best examples I…

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The elevator is now talking to you
communication creative marketing & advertising opinion 

The elevator is now talking to you

January 5, 2022January 5, 2022 by Karthik S

A recent Forbes article was titled, ‘How Horizontal And Vertical Transportation Industry Leaders Are Innovating in 2021‘. Horizontal transport industry makes sense, but vertical transport industry? Can’t be airlines since even planes don’t have a vertical take-off! Helicopters? Rockets? But they are…

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Wordle’s viral marketing tactic makes brilliant use of people-as-media
communication creative ideas marketing & advertising opinion social media 

Wordle’s viral marketing tactic makes brilliant use of people-as-media

January 4, 2022January 4, 2022 by Karthik S

Have you noticed people sharing random sets of colored squares on social media platforms like Twitter? I started noticing this some two weeks ago but assumed (wrongly) that it was something to do with a crossword puzzle (that I’m not very interested…

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