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Category: marketing & advertising

Creative ramp-up
communication creative marketing & advertising opinion 

Creative ramp-up

January 7, 2022January 7, 2022 by Karthik S

Towards the end of December 2021, the Tamil Nadu Government was in the news for all the right reasons with regard to what they did at Chennai’s Marina beach. The Government had ordered the installation of temporary ramps right up to the…

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Do you want a coconut oil bottle to talk in your language?
communication marketing & advertising opinion 

Do you want a coconut oil bottle to talk in your language?

January 6, 2022January 6, 2022 by Karthik S

Considering I have been tracking brand communication with regard to the language (the use of Hindi as a pan-Indian medium of communication, in specific), I see another interesting, related trend: product design and product labeling regionalization. One of the best examples I…

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The elevator is now talking to you
communication creative marketing & advertising opinion 

The elevator is now talking to you

January 5, 2022January 5, 2022 by Karthik S

A recent Forbes article was titled, ‘How Horizontal And Vertical Transportation Industry Leaders Are Innovating in 2021‘. Horizontal transport industry makes sense, but vertical transport industry? Can’t be airlines since even planes don’t have a vertical take-off! Helicopters? Rockets? But they are…

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Wordle’s viral marketing tactic makes brilliant use of people-as-media
communication creative ideas marketing & advertising opinion social media 

Wordle’s viral marketing tactic makes brilliant use of people-as-media

January 4, 2022January 4, 2022 by Karthik S

Have you noticed people sharing random sets of colored squares on social media platforms like Twitter? I started noticing this some two weeks ago but assumed (wrongly) that it was something to do with a crossword puzzle (that I’m not very interested…

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The 10 best Indian ads of 2021
communication creative marketing & advertising opinion 

The 10 best Indian ads of 2021

January 3, 2022January 3, 2022 by Karthik S

It struck me recently that since I write about new ad campaigns so very frequently I could also make a Top 10 ads list to summarize a calendar year! And since I meticulously make a note of every single ad I see…

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Peloton confidently blurs PR-advertising silos for its latest crisis
communication marketing & advertising opinion social media 

Peloton confidently blurs PR-advertising silos for its latest crisis

December 14, 2021December 14, 2021 by Karthik S

Peloton, the maker of high-end exercise bikes and treadmills, is already having a pretty rough year in 2021. Back in April, the U.S. Consumer Product Safety Commission (CPSC) warned consumers to ‘Stop Using the Peloton Tread+’ (in so many words, directly) with…

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On-demand advertising
communication ideas marketing & advertising opinion 

On-demand advertising

December 13, 2021December 13, 2021 by Karthik S

We gave up on Tata Sky quite some time ago. I still have the box at home, but it’s lost somewhere and I don’t intend to restart my subscription anytime soon. When we had Tata Sky (meaning: satellite TV/appointment viewing), my wife…

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