Dense commentary on social media, PR, marketing, advertising and branding.
Shorter version on audio: YouTube: Spotify: Full post: The insurance sector in India usually uses a few standard templates for messaging. Price is one – this is the ‘we’re the cheapest’ pitch. ACKO has positioned itself very well in this zone. Speed…
There’s considerable news about the global ‘chip shortage’ owing to COVID-19 and the issues around USA vs. China, among other reasons. But let me isolate two recent ‘chip’ announcements from an advertising perspective, from two tech. giants, Apple and Google. Apple launched…
Back in September 2021, Disney+ Hotstar launched a campaign titled ‘Siway SRK’, co-written by Devaiah Bopanna, Tanmay Bhat, Vishal Dayama, Puneet Chadha, and Deep Joshi. The narrative device was unique – it has a very well-known star (Shah Rukh) who wants to…
Fast-food giant Wendy’s invented the ‘National Roast Day’ back in 2018, as a Twitter version of the ‘roasting’ done by comics at the New York Friars Club, Dean Martin’s Celebrity Roasts in his TV show in the 70s, or the Comedy Central…
The Advertising Standards Council of India (ASCI) recently released a report titled, ” (PDF) based on 1,759 complaints received by the ASCI (against 488 ads) in the last 3 years. ASCI had taken only those complaints that pertain to two of its…
Much has been written about the spectacular pan-India success of the recent Allu Arjun-starrer Pushpa that should be called a ‘Telugu film’, but is instead an ‘Indian film’, given its 5-language release strategy (Telugu, with dubbed versions in Tamil, Malayalam, Kannada, and…
Back in early 2021, Unilever’s 108-year old mayonnaise brand Hellmann’s pitched a new product positioning during the Superbowl. The brand’s agency Wunderman Thompson explained the positioning in its website: “An iconic brand that has been sitting in the back of your fridge…