Dense commentary on social media, PR, marketing, advertising and branding.
There’s a famous Halwa shop in Tirunelveli, called Iruttu Kadai Halwa. ‘Iruttu Kadai’ literally means ‘dark shop’, and refers to the shop owner’s chosen tradition of selling the halwa in an outlet (the only outlet) with minimal light! Similarly, there’s a famous…
In the recent (December 2021) Winter Cup, the All-Japan High School Basketball Tournament, conducted by the Japan Basketball Association (JBA), a peculiar item made its debut. Given the speed of the game, including rapid movements and tactical maneuvers, cleanliness of the court…
When I first saw this new AR (Augmented Reality) activation by Cadbury Silk for Valentine’s Day 2022, I did not get it. The idea is by Cadbury’s agency in India, Ogilvy. Teen romances are frowned upon in India? Yes, of course. This,…
“Life can only be understood backwards; but it must be lived forward“, is a famous quote by Danish philosopher Søren Kierkegaard. I discovered this thought-provoking quote while reading Blake Crouch’s novel, Recursion. That thought may be apt for life, but what about…
I have been tracking brand partnerships over the last 2+ years, particularly those that seem necessitated by prevailing conditions around the world, and those that are not about the pandemic. The pandemic has heightened our sense of hygiene and cleanliness, and this…
No… this post is not about Stephen Hawking. When I wrote about the ‘quick commerce’ trend in India in August 2021, I wouldn’t have imagined that more brands would join that bandwagon and one of them would have essentially won the positioning…
Malayalam star Prithviraj, basking in the success of this recent film ‘Bro Daddy’, recently tweeted some interesting ‘data’. Remember: Bro Daddy was released directly on Disney+ Hotstar. Consider the kinds of ‘data’ used by producers of films as part of the movie’s…