Dense commentary on social media, PR, marketing, advertising and branding.
Shorter version on audio, on Spotify: Full post: Jaquar, the well-known brand of bathroom fittings, entered the lighting segment in 2016. That year, the brand launched its first advertising campaign for the lightings division. I couldn’t find the agency behind this ad,…
Back in March 2008, the media was agog with a telephone chat audio recording purportedly by cricketer Sreesanth where he professed love for Priyanka Chopra. The media played it up significantly, as expected, till Sreesanth called for a press conference. Priyanka attended…
Context: Zomato announced ‘Zomato Instant’ yesterday. 10-minute food delivery! And people have gone on a tizzy foisting many questions about it. The most common one seems to be, ‘But how…?’. Here’s how. (I have added the ‘Why?’ and ‘What about…’ at the…
Back in 2017, the Association of Mutual Funds of India (AMFI) launched a campaign for investor awareness and education for the first time in India. The agency was JWT (J Walter Thompson) and the catchphrase was ‘Mutual Funds Sahi Hai’. Given the…
Shorter version on audio: YouTube: Spotify: Full post: After a long time, I’m glad to see a new underwear brand ad that has a relatable insight, is layered with an eye-popping narrative device, and is also humorously engaging 🙂 I’m referring to…
In February 2022, Perspectus Global, a research firm, was commissioned by the advertising agency CPB (Crispin Porter Bogusky) to conduct research of 1,000 UK-based parents with primary school-aged children (5 to 11 years) and 1,000 UK-based children aged 5 to 11 years….
Shorter version on audio: YouTube: Spotify: Full post: The new ‘Bin Boy’ ad from Hindustan Unilever, made by Ogilvy India, takes one-and-a-half minutes to reveal the point it is trying to make after an extended period to set the context that is…