Lazy money
The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…
Category: ideas
Releasing release notes from their monotony
Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….
Smartphone notifications aren’t all that smart
I order something on say, Myntra or Amazon (or any of the e-commerce apps, for that matter):Notification 1: Email from the bank if I paid via net banking/credit card/UPI.Notification 2: SMS from the bank if I paid via net banking/credit card/UPI.Notification 3:…
Mannequin media
In these days of online shopping and a pandemic-induced slowdown in offline shopping, mannequins almost seem like a quaint concept. To some extent, I’d argue that they have become blind spots for us. They seem to be getting more interest in entertainment…
God and UPI
A month after demonetization, Prime Minister Modi, while addressing a rally in Moradabad, referred to a viral WhatsApp video where a beggar was using a card swipe machine to seek alms from people digitally! He was using the story to inform people…
Lubdhika Wyutpanne
If you are wondering what that title means… persist. You would get your answer at the end of this post 🙂 What’s the first thing that comes to your mind when I say ‘Surf Excel and Doordarshan’? Chances are, it is likely…
Is this vehicle petrol or electric?
Till a few years ago, the only kind of 2-wheelers we had ran on petrol. Now? We have electric 2-wheelers too. Take a look at this ad – is this an ad for a petrol 2-wheeler or an electric 2-wheeler? When I…