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Category: ideas

Releasing release notes from their monotony
communication creative ideas marketing & advertising opinion social media 

Releasing release notes from their monotony

July 19, 2022July 19, 2022 by Karthik S

Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….

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Smartphone notifications aren’t all that smart
ideas opinion social media 

Smartphone notifications aren’t all that smart

July 14, 2022July 14, 2022 by Karthik S

I order something on say, Myntra or Amazon (or any of the e-commerce apps, for that matter):Notification 1: Email from the bank if I paid via net banking/credit card/UPI.Notification 2: SMS from the bank if I paid via net banking/credit card/UPI.Notification 3:…

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Mannequin media
creative ideas marketing & advertising opinion 

Mannequin media

June 23, 2022June 23, 2022 by Karthik S

In these days of online shopping and a pandemic-induced slowdown in offline shopping, mannequins almost seem like a quaint concept. To some extent, I’d argue that they have become blind spots for us. They seem to be getting more interest in entertainment…

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God and UPI
creative ideas opinion 

God and UPI

June 14, 2022June 14, 2022 by Karthik S

A month after demonetization, Prime Minister Modi, while addressing a rally in Moradabad, referred to a viral WhatsApp video where a beggar was using a card swipe machine to seek alms from people digitally! He was using the story to inform people…

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Lubdhika Wyutpanne
communication creative ideas marketing & advertising opinion 

Lubdhika Wyutpanne

June 9, 2022June 12, 2022 by Karthik S

If you are wondering what that title means… persist. You would get your answer at the end of this post 🙂 What’s the first thing that comes to your mind when I say ‘Surf Excel and Doordarshan’? Chances are, it is likely…

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Is this vehicle petrol or electric?
communication ideas marketing & advertising opinion 

Is this vehicle petrol or electric?

June 7, 2022June 7, 2022 by Karthik S

Till a few years ago, the only kind of 2-wheelers we had ran on petrol. Now? We have electric 2-wheelers too. Take a look at this ad – is this an ad for a petrol 2-wheeler or an electric 2-wheeler? When I…

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The human way of thinking
communication ideas opinion 

The human way of thinking

June 3, 2022June 3, 2022 by Karthik S

One of the things that I always, always wonder about in the back of my mind, and the topic that keeps me awake at night (many nights!) is the human way of thinking. Think about it (pun intended). We express our views,…

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