Dense commentary on social media, PR, marketing, advertising and branding.
Given the dwindling sales of printed newspapers across the world (except in countries in India, of course), there is already a running joke on using newspapers for additional purposes besides reading news. So, using them to wrap things in shops, as a…
If you ask me to name my favorite Hindi film of 2018, I’d name Badhaai Ho very easily. At least in the top 5, along with AndhaDhun. But, beyond enjoying the film thoroughly, there was something else that I really wanted to…
I pay about Rs.750 to Tata Sky for a LOT of TV channels I/we do not watch. So, in principle, the new TRAI order that lets us pay only for those channels we want to watch sounds fantastic, at least on paper….
This is a fantastic commencement speech, by Manoj Night Shyamalan, for Drexel University’s Class of 2018. The speech has all the hallmarks of what you’d expect from a Shyamalan movie – a superb opening where he offers 2 versions/dimensions of his life,…
I have always been in love with music. I’m sure most of us are. But my interest in music is not just in the listening part but also the ‘talking about it’ part. There is a reason for that. Music, given that…
I first came across REI’s (Recreational Equipment, Inc.) #OptOutside campaign from 2015, only at PRAXIS 7 in September 2018 when someone from Edelman showcased the case study on the stage. I was floored! Here was a PR-first idea (though Edelman was not…
Growing up in non-metro Tamil Nadu (Trichy, Coimbatore and Salem), the Co-optex brand was a very familiar sight. Co-optex is Tamil Nadu Handloom Weavers’ Cooperative Society, which, I believe, is the largest weavers’ co-operative society in India. The organization is 83 years…