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Category: ideas

“Ladies and Gentlemen, the no-smoking sign has been turned off. If you want to smoke, you may do so now.”
ideas opinion 

“Ladies and Gentlemen, the no-smoking sign has been turned off. If you want to smoke, you may do so now.”

April 29, 2019April 29, 2019 by Karthik S

This is a scene from the 1986 Hindi film Naam, directed by Mahesh Bhatt. It stars Sanjay Dutt, Kumar Gaurav and Nutan, among others. If you cringed while and after watching this brief scene, I know exactly why. If you did not…

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What’s in a GIF? A powerful, creative idea!
ideas opinion 

What’s in a GIF? A powerful, creative idea!

April 26, 2019April 26, 2019 by Karthik S

How do you pronounce GIF? As JIF? Or GIF, with the ‘Gi’ from Give? While that question rages on, what is your understanding of a GIF? Currently, because of the way they are used on social media, they have stopped being an…

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International Justice Mission’s The Deep Place, and our own leap of faith
ideas opinion 

International Justice Mission’s The Deep Place, and our own leap of faith

April 16, 2019April 16, 2019 by Karthik S

‘The Deep Place’ is a film directed by Lindsay Branham and Andrew Michael Ellis, produced by Novo Films and for client International Justice Mission (IJM). I had no clue of IJM’s existence, but now I cannot get it out of my mind……

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How much can we forget? How much can we not learn, letting machines do the task?
ideas opinion 

How much can we forget? How much can we not learn, letting machines do the task?

April 15, 2019April 15, 2019 by Karthik S

Many years ago, ‘phone directory’ signified a big, printed book full of numbers arranged alphabetically. Now, it is just a feature in our smartphones where you search. We used to remember phone numbers in our head. Now, I remember, at best, 2…

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A South film star as a brand’s face for a campaign in Uttar Pradesh?
ideas opinion 

A South film star as a brand’s face for a campaign in Uttar Pradesh?

April 11, 2019April 11, 2019 by Karthik S

This ad by Frooti is from March 26, 2019. From the Bengaluru edition of The Times of India. It features Alia Bhatt, a Hindi star, known nationally, and with her is not Frooti’s ‘North Indian’ brand face, Varun Dhawan. Giving her company…

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Do you know Li Taixi, the founder of an Indian unicorn?
ideas opinion 

Do you know Li Taixi, the founder of an Indian unicorn?

April 10, 2019April 10, 2019 by Karthik S

Li Xiao Long? Bruce Lee!Cheng Long. Jackie Chan!Li Lianjie. Jet Li! Ma Yun? Jack Ma! (Alibaba)Ma Huateng? Pony Ma! (Tencent) Chinese artists and CEOs choose an easier-to-pronounce (for people outside China) name to ensure they are pronounced and remembered better. Now, for…

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Your next car through 2-day delivery on Amazon Prime?
ideas opinion 

Your next car through 2-day delivery on Amazon Prime?

April 5, 2019April 5, 2019 by Karthik S

While handling the mandate of an automobile brand a few years ago, in one of my agency stints, I recall suggesting to launch the pre-booking and test-drive booking of an upcoming model via Flipkart or Amazon. It had never been done before…

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