Dense commentary on social media, PR, marketing, advertising and branding.
What are the things that we have come to trust or use implicitly… as a habit? Let me explain. Back in the year 2000, I remember going to a VSNL office in Cunningham Road in Bangalore and buying a physical dial-up internet…
UPDATE: An earlier version of this post was titled, “Lay’s chips put a mouth on their packs. An Indian chips brand did it in 2016!”. The following is an additional context based on the new information. The rest of the post, as-is,…
I buy fresh potato chips in one of the many ‘Hot Chips’ branded shops in Bengaluru. This one is the best on the Sarjapur Road stretch, in a tiny lane adjacent to the HDFC Bank opposite Springfields Apartments. I have been buying…
Google Maps was launched on February 8, 2005. It turns 15, today! And it is also one of the few apps that I’d pay to use on my phone; I find it that indispensable! But, this is one of those ‘How did…
I have referred to the UX of a banana reasonably often on Twitter. But I think I have not said enough, in context. I have a very special admiration for the whole of the banana species given how extraordinarily it puts itself…
Recently, I have seen several Malayalam films on OTT channels like Netflix, Amazon Prime Video and Zee5. While watching the Malayalam film Android Kunjappan Ver.5.25 on Prime Video recently, a thought struck me. The film was running in theaters in Bengaluru recently…
Google has been granted a patent to make its chatbots use more empathy during its interactions with humans, on December 24, 2019. The is about “Forming chatbot output based on user state”. The idea is for chatbots to “achieve greater social grace…