Dense commentary on social media, PR, marketing, advertising and branding.
Shorter version on audio: YouTube: Spotify: Full post: Back in 2019, Colgate India launched the ‘Smile Karo Aur Shuru Ho Jao’ campaign. I recall referring to it in another context (around languages used in the multi-city edition of the campaign in The…
A month after demonetization, Prime Minister Modi, while addressing a rally in Moradabad, referred to a viral WhatsApp video where a beggar was using a card swipe machine to seek alms from people digitally! He was using the story to inform people…
Shorter version on audio: YouTube: Spotify: Full post: The electric 2-wheeler segment in India has a problem. A big reputation crisis, to be precise. Even though incidents of electric scooters going up in flames are far and few (relative to the total…
If you are wondering what that title means… persist. You would get your answer at the end of this post 🙂 What’s the first thing that comes to your mind when I say ‘Surf Excel and Doordarshan’? Chances are, it is likely…
While ad agencies get to talk extensively about their thought process and creativity, PR agencies are rarely able to explain the thought process behind getting the attention of people or the media using creativity. This is primarily because advertising is paid for…
Shorter version on audio: YouTube: Spotify: Full post: If you ask me to remember a/any advertising campaign by a dry fruits brand in India, I’d perhaps first name California Almonds. I don’t remember any specific ad from the brand, but I also…
Shorter version on audio: YouTube: Spotify: Full post: Havells kickstarted the ‘Hawa Badlegi’ series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the ‘hawa badlegi’ phrase as a pun that addresses the industry…