Dense commentary on social media, PR, marketing, advertising and branding.
My ex-colleague from Ogilvy posed an open question on Twitter recently, on personal branding: This is a very fair ask. Most people do connect ‘personal branding’ to self-aggrandizing, or talking about oneself. And that’s mainly because most personal branding proponents have merely…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…
One of the most popular advertising slogans in the 80s and 90s in India was Prestige pressure cookers’, “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar?”. The 80s ad was written by Sadiqa Peerbhoy of MAA Advertising and directed…
This is what a digital train-wreck looks like! On June 6th, the founder of CrossFit, an American fitness brand, responded to an affiliate owner’s email where she had written about how “CrossFit’s failure to take a stand in a time of moral…
You ‘subscribe’ to a milk delivery service. They deliver 2 packets of milk every day. One morning, the delivery guy saw that the previous day’s 2 packs are still there in the bag. He rings the bell. No one answers. He leaves…
Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…
Between Airbnb and Zomato’s announcement of layoffs, there’s a lot to compare and learn. I’d, in fact, say that Zomato’s communication (May 15th) took some inspiration from the widely appreciated note by Airbnb’s Brian Chesky (May 5th). For starters, Chesky framed his…