Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: communication

Lessons in communicating layoffs, while comparing and contrasting Airbnb and Zomato
communication opinion 

Lessons in communicating layoffs, while comparing and contrasting Airbnb and Zomato

May 25, 2020May 25, 2020 by Karthik S

Between Airbnb and Zomato’s announcement of layoffs, there’s a lot to compare and learn. I’d, in fact, say that (May 15th) took some inspiration from the widely appreciated (May 5th). For starters, Chesky framed his letter as ‘A more focused business’. Zomato’s…

No comment
Continue Reading
INOX’s outburst and a lesson on framing in corporate communication
communication opinion social media 

INOX’s outburst and a lesson on framing in corporate communication

May 18, 2020May 18, 2020 by Karthik S

Last week, an unusually large number of people reminded INOX about how overpriced their popcorn was, on social media. Considering the fact that INOX (and every multiplex theater) has been shut down for the past 40+ days owing to the pandemic-induced lockdown,…

No comment
Continue Reading
5-star food… in a box, on wheels
communication opinion 

5-star food… in a box, on wheels

May 13, 2020May 13, 2020 by Karthik S

This pandemic has completely stopped businesses for many sectors and I had already written about neighborhood restaurants being seriously affected. Another kind of business impacted is star hotels. Interestingly, given the phenomenal overheads that are involved in running a star hotel, they…

No comment
Continue Reading
Bajaj Group Chairman’s categorical assertion on employee job security
communication opinion 

Bajaj Group Chairman’s categorical assertion on employee job security

May 12, 2020May 12, 2020 by Karthik S

I have not heard about Kushagra Bajaj since the more famous Bajajs – Rahul and Rajiv – have the penchant for being in news more often. Recently, the Bajaj Group’s corporate page has undergone a change – this was in mid-April, I…

No comment
Continue Reading
We have a new set of heroes to celebrate
communication opinion 

We have a new set of heroes to celebrate

May 7, 2020May 7, 2020 by Karthik S

Beyond filmy superheroes (we have more than enough of those), we, as a society, usually brand those who go above and beyond their call of duty as ‘heroes’. Police, Doctors, Nurses become heroes as long as we are not blaming them for…

No comment
Continue Reading
CureFit’s Rs.5 crores communications blunder
communication opinion social media 

CureFit’s Rs.5 crores communications blunder

May 6, 2020May 6, 2020 by Karthik S

UPDATE 1: CultFit founders write an open letter to employees to ‘set the record straight’ – on . UPDATE 2: Airbnb too announced massive layoffs recently – 25% of its workforce! The company’s CEO, and it clearly looks like he, and his…

No comment
Continue Reading
The force takes a dump on Disney ahead of May The 4th
basics communication marketing & advertising opinion social media 

The force takes a dump on Disney ahead of May The 4th

May 1, 2020May 1, 2020 by Karthik S

Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…

No comment
Continue Reading

Posts pagination

Prev 1 … 46 47 48 … 52 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes