Dense commentary on social media, PR, marketing, advertising and branding.
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…
A few days ago, I had shared the list of and two of the books in the fiction list were by Blake Crouch – Run, and the Pines trilogy (that makes it 4 books!). There are 2 other books by Blake I…
My first fitness band was a Xiaomi Mi band that I bought in 2016. Till then, even though I have been clocking a 5-kilometer run every day (since 2009), I had never known the impact of that on my body. My band…
Quite a few clothing brands have, from time to time, spoken about responsible fashion. But in doing so, they face an extraordinary situation where they have to ask people to buy their products less often! One of the most famous and vocal…
I thought the recent full-page ad in Bangalore Mirror was the usual one from India’s largest carmaker, Maruti-Suzuki. But it wasn’t – it asked readers if they wanted to ‘subscribe’ to a new Maruti-Suzuki car! We ‘subscribe’ to a lot of things…
The first time I came across ‘mind-reading’ in fiction was in Isaac Asimov’s Foundation series. The ‘mentalics’ were able to read minds and hence had no need for spoken words. The idea and thought blew my mind, as good science fiction can…
Kellogg’s recently launched instant upma in India and it seems the brand has become a butt of jokes. The jokes, that have now become viral, seems to have started with one tweet (I’m assuming, given the number of Likes and quote-tweets). There’s…