Dense commentary on social media, PR, marketing, advertising and branding.
The second wave is upon us – the second wave of ‘Olympics moment marketing’, that is. Related read: The wild world of moment-marketing Two brands have ‘announced’ rewards to athletes who did not win a medal/missed a medal – Tata Motors and…
When you see an ad featuring a famous person, what goes on in your mind? Take this new ad for Cinthol featuring actor Siddharth. He plays a doctor in the ad. We (the audience) know that Siddharth’s profession is that of an…
The broader topic is gun violence – something we, in India, could also relate to, and it is a global problem. It is also a morbid topic to deal with, in communications. But within that broader theme, three advertising efforts approach focused…
Related post, from April 2012!! – The opportunity cost of an e-commerce purchase. When all other factors are the same, how could brands still differentiate and be ‘the chosen one’ in the consumers’ minds? Consider the grocery delivery segment in India right…
WeWork recently launched ‘virtual offices’ in India. The news that spoke about this launch explained the context as “will help businesses and self-employed individuals with a professional address at a central business district where its 35 workspaces are located“. Why would anyone…
Between October 2018 and August 2021, nothing much seems to have changed. Prithvi Shaw | Sindhu PVBaseline VenturesThe Economic Times – Gaurav Laghate 🙂 At the core is a question that was initiated in October 2018, probably for the first time this…
”, besides being a 1965 song by Tim Hardin that was later covered by artists like The Carpenters and Rod Stewart, is something of a mantra in advertising agencies. The agencies call it RTB. The RTB is simply the reason why the…