Dense commentary on social media, PR, marketing, advertising and branding.
Spotify has a new ad campaign called ‘All ears on you’, made by FCB New York. It is a delight to watch! The agency uses the creative device of enveloping people in a beautiful bubble and that metaphor works so wonderfully well…
Considering we are still in the early days (relatively) of branding and selling electric vehicles, how they are advertised (to evoke desire and consideration) is an interesting angle to observe. Specifically in terms of what features or perspectives are being advertised to…
To engage the housewives of the 1920s and 30s (while their husbands were away at work), there was just one medium in those days – radio. Proctor & Gamble saw the opportunity to communicate with their target audience for the soap brands…
A timeline, to begin with:August 20, 27 – Lux Cozi launches its new ad featuring Varun DhawanSeptember 6 – Amul Macho complaints to ASCI Lux Cozi plagiarized its 2007 (banned!) ad’s conceptSeptember 8 – Lux Cozi advertorial celebrating the success of the…
I’m not a regular consumer of chocolates, but I’m most definitely interested in the business of marketing chocolates. In the process of that interest, I do try and sample most new products in the market. When I recently read that Cadbury’s is…
Considering the amount of (online) news FreshWorks has been making around their IPO, this is probably a timely recall. A decade ago, just a year into their inception, Freshdesk was called an ‘unethical troll trying to cash in on Zendesk’s (that was…
For some reason, India had more high-decibel mask-wearing campaigns than get-vaccinated campaigns. Last year, we were inundated with creative mask-wearing and social distancing campaigns by both the Government and brands, but the get-vaccinated campaigns seem less vocal or visible, and it is…