Dense commentary on social media, PR, marketing, advertising and branding.
Over the last few years, there has been a tremendous clamor to own and utilize Black Friday in India. Considering most Indians don’t even know what Black Friday is, or why it has been anointed as a shopping extravaganza, it is mighty…
In my corporate personal branding workshops, I actively encourage the participants to share their perspectives online without worrying about how others would react to them. This is, of course, after helping them define their own personal brand narrative and contours and sticking…
There is a lot of interest around Buy Now Pay Later (BNPL) recently. If you read about it, you’d realize that it is nothing new at all – in simple terms, this is an ‘installment option’ usually offered by a bank or…
As the internet goes about transforming multiple industries, the last two decades have seen several legacies overturned. One such legacy is the hold that a few people had on content creation meant for widespread consumption. Prior to the internet, the written word,…
Back in May 2019, I had written about a surreptitious digital campaign against glass, called ‘Glass Hurts’. I just checked the Twitter handle of that campaign now – it looks like the campaign has been stopped since the last tweet is from…
What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…
Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…