Video killed the resume star?
When you think of a resume, what comes to your mind? Usually, it is a 2-page document in PDF or MS Word format. This has been the case for the longest time, and only in recent times has LinkedIn mildly substituted this…
Category: communication
Better’s CEO could have handled it better
Indian-origin CEOs in the US were getting a lot of positive news coverage recently, after Parag Agarwal’s ascension as Twitter CEO. Parag’s new role led to a fresh round of opinion pieces on why Indian-origin CEOs are doing so well outside India…
Scent triggering memories, in advertising
India, as a country, should be a massive market for agarbathis (incense stick) given that every temple small and big uses them by the droves day in and day out. But when you think about famous agarbathi brands that are pan-Indian, I…
Dabur’s misguided offensive in the Chyawanprash wars
Yet another FMCG brand going to the court against a rival brand’s advertising! The latest is Dabur Chyawanprash vs. Baidyanath Chyawanprash! Baidyanath’s latest ad featuring actor Pankaj Tripathi, made by the ad agency Grey, shows an unnamed Chyawanprash bottle acting as ‘other…
Have you been given a digital gift?
Ferrero Rocher chocolates in India don’t compete with Cadbury’s in the latter’s most popular segment – bar chocolates. Instead, Ferrero Rocher has cleverly and consistently positioned itself as a gifting must-have during the festival season. That the chocolates are covered in gold-colored…
The mattress advertising conundrum
Back in 2018, a tweet on bedspreads/bedsheets went massively viral. The contention was that millennials do not use a bed spread on top of their mattress! The second interpretation was that it referred to the sheet under the comforter as against the…
Roposo in the print ad
A celebrity launching a new label is not news at all. So when I noticed a new label’s half-page advertisement in The Times of India yesterday featuring Ekta Kapoor, my only thought, at first, was that the ad had a very-Asian Paints…