Dense commentary on social media, PR, marketing, advertising and branding.
Peloton, the maker of high-end exercise bikes and treadmills, is already having a pretty rough year in 2021. Back in April, the U.S. Consumer Product Safety Commission (CPSC) warned consumers to ‘Stop Using the Peloton Tread+’ (in so many words, directly) with…
We gave up on Tata Sky quite some time ago. I still have the box at home, but it’s lost somewhere and I don’t intend to restart my subscription anytime soon. When we had Tata Sky (meaning: satellite TV/appointment viewing), my wife…
When you think of a resume, what comes to your mind? Usually, it is a 2-page document in PDF or MS Word format. This has been the case for the longest time, and only in recent times has LinkedIn mildly substituted this…
Indian-origin CEOs in the US were getting a lot of positive news coverage recently, after Parag Agarwal’s ascension as Twitter CEO. Parag’s new role led to a fresh round of opinion pieces on why Indian-origin CEOs are doing so well outside India…
India, as a country, should be a massive market for agarbathis (incense stick) given that every temple small and big uses them by the droves day in and day out. But when you think about famous agarbathi brands that are pan-Indian, I…
Yet another FMCG brand going to the court against a rival brand’s advertising! The latest is Dabur Chyawanprash vs. Baidyanath Chyawanprash! Baidyanath’s latest ad featuring actor Pankaj Tripathi, made by the ad agency Grey, shows an unnamed Chyawanprash bottle acting as ‘other…
Ferrero Rocher chocolates in India don’t compete with Cadbury’s in the latter’s most popular segment – bar chocolates. Instead, Ferrero Rocher has cleverly and consistently positioned itself as a gifting must-have during the festival season. That the chocolates are covered in gold-colored…