Dense commentary on social media, PR, marketing, advertising and branding.
Considering I have been tracking brand communication with regard to the language (the use of Hindi as a pan-Indian medium of communication, in specific), I see another interesting, related trend: product design and product labeling regionalization. One of the best examples I…
A recent Forbes article was titled, ‘How Horizontal And Vertical Transportation Industry Leaders Are Innovating in 2021‘. Horizontal transport industry makes sense, but vertical transport industry? Can’t be airlines since even planes don’t have a vertical take-off! Helicopters? Rockets? But they are…
Have you noticed people sharing random sets of colored squares on social media platforms like Twitter? I started noticing this some two weeks ago but assumed (wrongly) that it was something to do with a crossword puzzle (that I’m not very interested…
It struck me recently that since I write about new ad campaigns so very frequently I could also make a Top 10 ads list to summarize a calendar year! And since I meticulously make a note of every single ad I see…
Netflix India reduced their pricing yesterday and sent out a press release to this effect, as is the norm. Here are the news reports about the announcement, on Medianews4u and Yourstory, for instance. (screenshots below since the reports could most probably be…
Peloton, the maker of high-end exercise bikes and treadmills, is already having a pretty rough year in 2021. Back in April, the U.S. Consumer Product Safety Commission (CPSC) warned consumers to ‘Stop Using the Peloton Tread+’ (in so many words, directly) with…
We gave up on Tata Sky quite some time ago. I still have the box at home, but it’s lost somewhere and I don’t intend to restart my subscription anytime soon. When we had Tata Sky (meaning: satellite TV/appointment viewing), my wife…