Dense commentary on social media, PR, marketing, advertising and branding.
Originally published in Moneycontrol. Note: This is about the personal brashness of a founder CXO affecting the company. But if you’re wondering if companies can themselves be brash online, as part of their positioning and personality, here’s an example: Can your brand…
Shorter version on audio: YouTube: Spotify: Full post: The insurance sector in India usually uses a few standard templates for messaging. Price is one – this is the ‘we’re the cheapest’ pitch. ACKO has positioned itself very well in this zone. Speed…
There’s considerable news about the global ‘chip shortage’ owing to COVID-19 and the issues around USA vs. China, among other reasons. But let me isolate two recent ‘chip’ announcements from an advertising perspective, from two tech. giants, Apple and Google. Apple launched…
Fast-food giant Wendy’s invented the ‘National Roast Day’ back in 2018, as a Twitter version of the ‘roasting’ done by comics at the New York Friars Club, Dean Martin’s Celebrity Roasts in his TV show in the 70s, or the Comedy Central…
Wharton’s organizational psychologist Adam Grant recently stirred the ‘personal brand’ pot given how people hold myopic and misleading views about the topic and, as a result, tend to see it as a not-so-desirable activity 🙂 This is what he shared. The time…
When social media was fairly new, in the mid-to-late-2000s, we were endlessly told about the 2-way communication nature/possibilities of social media platforms and about the need to avoid using them as broadcast-only and to make use of the conversations they enable. From…
The Advertising Standards Council of India (ASCI) recently released a report titled, ” (PDF) based on 1,759 complaints received by the ASCI (against 488 ads) in the last 3 years. ASCI had taken only those complaints that pertain to two of its…