Dense commentary on social media, PR, marketing, advertising and branding.
When I first saw this new AR (Augmented Reality) activation by Cadbury Silk for Valentine’s Day 2022, I did not get it. The idea is by Cadbury’s agency in India, Ogilvy. Teen romances are frowned upon in India? Yes, of course. This,…
To be sure, anyone can host a podcast on Spotify. It’s just like uploading a video on YouTube – just that, instead of actually hosting your audio content the way you upload your video content to YouTube, you’d essentially be only giving…
“Life can only be understood backwards; but it must be lived forward“, is a famous quote by Danish philosopher Søren Kierkegaard. I discovered this thought-provoking quote while reading Blake Crouch’s novel, Recursion. That thought may be apt for life, but what about…
It was exactly 7 years ago that I first tried a fitness band. I had won a GOQii band at the WPP Stream India event in Jaipur (that I first attended while at Ogilvy) and till then I had no inclination to…
I have been tracking brand partnerships over the last 2+ years, particularly those that seem necessitated by prevailing conditions around the world, and those that are not about the pandemic. The pandemic has heightened our sense of hygiene and cleanliness, and this…
Netflix’s quarterly results announcement seems to be the trigger for the occasional opinion pieces on ‘subscription fatigue’. Every time the streaming platform’s expected new subscriber additions are less than the actual sign-ups, these articles pontificate if there is subscription fatigue among users…
Facebook’s former VP Sam Lessin (now a partner at the venture capital firm Slow Ventures) recently posited that the use of the online appointment scheduling tool Calendly was “The Most Raw / Naked Display of Social Capital Dynamics in Business”. Understandably, the…