Dense commentary on social media, PR, marketing, advertising and branding.
Shorter version on audio: YouTube: Spotify: Full post: The new ‘Bin Boy’ ad from Hindustan Unilever, made by Ogilvy India, takes one-and-a-half minutes to reveal the point it is trying to make after an extended period to set the context that is…
Last year, I had written about a delightful ad for a private train company in the UK—Avanti—by the agency adam&eveDDB. This one… While writing about it last year, I framed it with the intrigue I felt when I watched it the first…
I was on my way to being mostly indifferent to Spinny’s new ad that features Sachin Tendulkar and where they take the emotional route to showcase the journey of a family as they plan to buy their first car – a used…
On average, I get about 50-60 direct messages on LinkedIn every month from both people I know (and already connected to), and from people I do not know (who may be using the LinkedIn premium account or may be part of a…
Having worked on quite a few corporate employee advocacy programs, and having trained over 1,000 employees across large organizations on how to handle employee advocacy content on social media, I have given the topic a lot of thought over the last 10+…
Much water has passed under the Coinbase Super Bowl ad bridge already. The post-ad drama—in hindsight—perhaps seemed more interesting than the ad itself, which itself was extraordinarily unique. A quick recap of the post-ad drama: Coinbase CEO Brian Armstrong claimed that no…
This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…