Dense commentary on social media, PR, marketing, advertising and branding.
I have spent more time handling corporate communications and public relations than any other function (related to social media, digital marketing, and advertising) in my 2 decades+ career in the communications space. When I first joined a PR firm after spending considerable…
Delhi Police’s DCP (Deputy Commissioner of Police) KPS Malhotra (who was awarded the Union Home Minister’s Medal for Excellence in Investigation 2021), who is now part of the Intelligence Fusion and Strategic Operations (IFSO) unit within Delhi Police, was recently quoted saying…
Back in April and May 2022, Qualcomm’s Snapdragon was running print ads in India. Now, in June 2022, Mediatek is running a campaign in India, again, through print ads! Not just that – Mediatek is also running online campaigns through online mobile-centric…
Imagine you saying something and ten different people—all known to you—correct you as you are speaking, in real-time. I’m reasonably sure it would annoy regardless of how well you know those ten people. But that is precisely what seems to be happening…
Shorter version on audio: YouTube: Spotify: Longer post: I started losing my hair in my mid-30s, thanks to my genes. But I did not lose my sleep over losing my hair. I did try some oil suggested by my dad shortly after…
I wrote about one of Zepto’s ads (before the current campaign using singers like Kailash Kher, Shankar Mahadevan, and Usha Uthup) back in February 2022. It had a unique creative device where the vegetable vendor was shown inside a house, and the…
Despite doggedly writing about creativity in advertising, I’m acutely aware that advertising naturally supports creativity, unlike PR where professionals have to find new fonts of creativity within the kind of persuasive work they do. In a way, advertising is like a clean…