Dense commentary on social media, PR, marketing, advertising and branding.
Mivi’s new campaign was long in the making and feels eventual. We have gone through ‘Made in Germany’ and ‘Made in Japan’ TVs. ‘Made in the USA’ has long been an aspirational idea in India. But with recent geopolitical changes and the…
Here we go, exactly one year later! 🙂 Last year, in February, I had written about the use of anthropomorphism as a creative device in advertising. Simply put, anthropomorphism is giving human form to things/objects. This works very well in advertising since…
I have written about regionalization and localization in advertising very often, particularly in the context of the use of local languages when it comes to local media and locally targeted advertising. A significant part of localization is also about understanding local nuances…
I wouldn’t really care to buy Murukku from Haldiram’s considering the plethora of brands available in Bengaluru (including Coimbatore’s own A1 Chips brand murukku, among others like A2B, etc.) but when I stumbled onto a pack online recently by chance, my first…
It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…
Back in August 2022, Braden Wallake, the CEO of social networking companies Hyper Social and Hyper Sphere, shared a LinkedIn post with a photo of him crying. The post was about the companies laying off people and it starts with, “This will…
Back in January 2018, Ogilvy had done an outstanding ad film for Asian Paints. It was called ‘Homes Not Showrooms’ and it followed an old father going around his son’s new home along with his grandson, trying to do something on the…