In 2014, Volkswagen released the “Made for real life, not the movies” series, made by the agency Adam & Eve/DDB and directed by Paul W.S. Anderson (of Resident Evil fame). The 3 films use a typical Hollywood movie template, one that we…

The BJP Govt. launched a toll-free number last week, for people to call and show their support to CAA. I have no answer to why people should support something that has already been passed as a law; if someone disagrees with the…

I had written about earlier. More than mainstream media, social media enables sequentiality mighty well because brands do not need to pay for each ‘episode’ – they can share it in their own platforms (on social channels or website). The strength of…

Even as advertising is considered an extension of movies, in a make-believe way, when using real people (well-known celebrities, for instance), brands and agencies are extra careful given the public’s familiarity with the celebrities. So, when Dhoni is being called ‘Chachu’ by…