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Author: Karthik S

Karthik S

Why wouldn’t Big Bazaar make the most of India’s languages?

Why wouldn’t Big Bazaar make the most of India’s languages?

January 24, 2020 by Karthik S

On January 22nd, Big Bazaar released full-page (and front-page) ads in The Times of India for their Republic Day sale. It was a multi-edition advertising blitzkrieg as usual, but some of the nuances are worth observing and pondering about. I opened my…

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Seagram’s Men Will Be Men, courtesy an all-women team!

Seagram’s Men Will Be Men, courtesy an all-women team!

January 23, 2020 by Karthik S

UPDATE (October 13, 2020): The 18th episode is out, today. As usual, by Ogilvy India. And, as always, it’s terribly amusing to see Pernod Ricard selling “Superhits Music CDs” as a surrogate advertising tactic when we have all moved to streaming music…

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Write to express

Write to express

January 22, 2020 by Karthik S

I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…

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Movie-watching: from a group experience to home/mobile experience

Movie-watching: from a group experience to home/mobile experience

January 21, 2020 by Karthik S

Recently, I have seen several Malayalam films on OTT channels like Netflix, Amazon Prime Video and Zee5. While watching the Malayalam film Android Kunjappan Ver.5.25 on Prime Video recently, a thought struck me. The film was running in theaters in Bengaluru recently…

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Swiggy’s What The Falooda, a creative gimmick with middling execution

Swiggy’s What The Falooda, a creative gimmick with middling execution

January 20, 2020 by Karthik S

Swiggy’s latest gimmick is definitely worth noticing! It’s called ‘What The Falooda’ after all 🙂 The idea is clever – Swiggy links their service-related failures to a possibility of things going haywire at the user’s end and Swiggy being at the receiving…

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Flags in a flag

Flags in a flag

January 17, 2020 by Karthik S

When you first stumble on the idea of using one country’s flag to find flags of other countries, it blows your mind with a ‘Why didn’t I think of that?’. It first started as a puzzle/online observation, and then ad agencies started…

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Fake opinions – what should brands do when they are in a Durex-DelhiPolice mess?

Fake opinions – what should brands do when they are in a Durex-DelhiPolice mess?

January 16, 2020 by Karthik S

Does Durex offer better ‘protection’ than Delhi Police? That’s what the very, very viral meme claims and it went viral for a reason. It is topical, makes a point (whether you agree with it or not is a different topic) and makes…

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