Karthik S | beastoftraal.com

Outsourcing things that made us who we are… to a machine

January 30, 2020January 30, 2020 by Karthik S

Google’s new Super Bowl film is a poignant affair. Watch it first. What I found fascinating is not the emotional current per se; that is very, very well done, of course, in true Google style (made in-house). You can’t help but feel…

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Banning ads that perpetuate gender stereotypes

January 29, 2020January 29, 2020 by Karthik S

In August last year, the Advertising Standards Authority (ASA) of UK banned 2 TV advertisements made for Philadelphia, the Mondelez-owned cream cheese brand and Volkswagen. The Committee of Advertising Practice (CAP) offers guidance to ASA. Using the CAP guidelines, people could complain…

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The UX of a banana

January 28, 2020January 28, 2020 by Karthik S

I have referred to the UX of a banana reasonably often on Twitter. But I think I have not said enough, in context. I have a very special admiration for the whole of the banana species given how extraordinarily it puts itself…

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A spoon with a hole!

January 27, 2020January 27, 2020 by Karthik S

An elegant solution to a very, very common problem even in India. This is by the agency CJ WORX (Bangkok), Thailand, for their client, Thai Health Promotion Foundation. To an extent, the idea to create a new spoon, and expect us to…

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Why wouldn’t Big Bazaar make the most of India’s languages?

January 24, 2020January 24, 2020 by Karthik S

On January 22nd, Big Bazaar released full-page (and front-page) ads in The Times of India for their Republic Day sale. It was a multi-edition advertising blitzkrieg as usual, but some of the nuances are worth observing and pondering about. I opened my…

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Seagram’s Men Will Be Men, courtesy an all-women team!

January 23, 2020October 13, 2020 by Karthik S

UPDATE (October 13, 2020): The 18th episode is out, today. As usual, by Ogilvy India. And, as always, it’s terribly amusing to see Pernod Ricard selling “Superhits Music CDs” as a surrogate advertising tactic when we have all moved to streaming music…

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Write to express

January 22, 2020July 26, 2022 by Karthik S

I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…

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