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Author: Karthik S

Karthik S

Building confidence before coaxing people into a new compromised normal

Building confidence before coaxing people into a new compromised normal

April 21, 2020April 21, 2020 by Karthik S

When I recently told my wife casually that I’m starting to enjoy the drying the clothes, doing the dishes, sweeping and mopping routine, she responded seriously with, “We need to talk about if and when we need to call our house help…

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The Malayalam film Vikruthi and a lesson on personal branding

The Malayalam film Vikruthi and a lesson on personal branding

April 20, 2020April 20, 2020 by Karthik S

What would a movie about the impact of social media posts, written and directed Sai Par?njpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…

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iD’s store locator is an impressive demonstration of digital business

iD’s store locator is an impressive demonstration of digital business

April 17, 2020April 17, 2020 by Karthik S

Store-locators are fairly common among large brands that have a lot of branches. A more nuanced and useful store-locator is one that tells you what kind of products of the company are available near you. ITC has an like that. You select…

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What else can your brand do, if you have paused ‘regular programming’?

What else can your brand do, if you have paused ‘regular programming’?

April 16, 2020April 16, 2020 by Karthik S

I could argue that Coca-Cola, that over-sweetened, carbonated water that spends gazillions of money in advertising globally and is a dominant cause of obesity (along with other junk, fast-food brands), but I fully understand if you want to counter-argue that it is…

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Collaborating remotely via video to generate professional output

Collaborating remotely via video to generate professional output

April 15, 2020April 15, 2020 by Karthik S

Ever since our species was forced to stay at home, we have been using up video calls a lot more. Companies like Zoom have become as mainstream as Google all of a sudden (for both good and terrible reasons, involving privacy breach…

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Free offers during a pandemic-induced lockdown – what next?

Free offers during a pandemic-induced lockdown – what next?

April 14, 2020April 14, 2020 by Karthik S

There are so many digital services that have offered their product completely free as a response to the global coronavirus pandemic. I cannot even begin to make a list of such services, but some of the ones that caught my attention include…

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Layoffs and leadership communication lessons from Yelp

Layoffs and leadership communication lessons from Yelp

April 13, 2020April 13, 2020 by Karthik S

US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…

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