Karthik S | beastoftraal.com

Taking turns to talk… in video conferencing

May 8, 2020 by Karthik S

I have been reading a LOT on the use of video in work and education since we are all forced into using the format for everything due to the pandemic. Some of the more interesting ones pertain to online education, the topic…

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We have a new set of heroes to celebrate

May 7, 2020 by Karthik S

Beyond filmy superheroes (we have more than enough of those), we, as a society, usually brand those who go above and beyond their call of duty as ‘heroes’. Police, Doctors, Nurses become heroes as long as we are not blaming them for…

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CureFit’s Rs.5 crores communications blunder

May 6, 2020 by Karthik S

UPDATE 1: CultFit founders write an open letter to employees to ‘set the record straight’ – on . UPDATE 2: Airbnb too announced massive layoffs recently – 25% of its workforce! The company’s CEO, and it clearly looks like he, and his…

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Turning airline miles on its head for a brilliant quarantine marketing idea!

May 5, 2020 by Karthik S

Given how badly the airline industry is impacted, airline brands have been desperately trying to engage their ex-users. Some of it is utterly corny and pointless… and makes it obvious that they are trying too hard. Some ideas that are beyond airline…

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Go Corona, Corona Go… from our fruits and vegetables

May 4, 2020 by Karthik S

These days, under lockdown, I have extra responsibility at home. When the milk packets arrive, I dutifully remove my FitBit first, with the same flair of a cinema hero removing his wristwatch before indulging in a ‘fistfight’ with the villains, and take…

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The force takes a dump on Disney ahead of May The 4th

May 1, 2020 by Karthik S

Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…

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Whirlpool reframes Ariel’s Share The Load with a timely twist

April 30, 2020 by Karthik S

Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…

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