Karthik S | beastoftraal.com

CureFit’s Rs.5 crores communications blunder

May 6, 2020 by Karthik S

UPDATE 1: CultFit founders write an open letter to employees to ‘set the record straight’ – on . UPDATE 2: Airbnb too announced massive layoffs recently – 25% of its workforce! The company’s CEO, and it clearly looks like he, and his…

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Turning airline miles on its head for a brilliant quarantine marketing idea!

May 5, 2020 by Karthik S

Given how badly the airline industry is impacted, airline brands have been desperately trying to engage their ex-users. Some of it is utterly corny and pointless… and makes it obvious that they are trying too hard. Some ideas that are beyond airline…

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Go Corona, Corona Go… from our fruits and vegetables

May 4, 2020 by Karthik S

These days, under lockdown, I have extra responsibility at home. When the milk packets arrive, I dutifully remove my FitBit first, with the same flair of a cinema hero removing his wristwatch before indulging in a ‘fistfight’ with the villains, and take…

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The force takes a dump on Disney ahead of May The 4th

May 1, 2020 by Karthik S

Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…

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Whirlpool reframes Ariel’s Share The Load with a timely twist

April 30, 2020 by Karthik S

Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…

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How do you make a child brush the teeth for 2 minutes, day after day?

April 29, 2020 by Karthik S

We humans use the timer for everything these days. To wake up. To remind us things to do during a day. To alert us that your silent prayer time is over. To remind us about meetings that are now through video conferencing….

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The rise of RWAs as a sales channel

April 28, 2020 by Karthik S

We had the yummiest grapes yesterday! They were huge red seedless grapes with a lot of flesh and pretty sweet too! Where did we buy it from? E-commerce stores online? Nope. Neighborhood kirana stores? No! They were delivered to our home through…

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