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Author: Karthik S

Karthik S

Whirlpool reframes Ariel’s Share The Load with a timely twist

Whirlpool reframes Ariel’s Share The Load with a timely twist

April 30, 2020April 30, 2020 by Karthik S

Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…

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How do you make a child brush the teeth for 2 minutes, day after day?

How do you make a child brush the teeth for 2 minutes, day after day?

April 29, 2020April 29, 2020 by Karthik S

We humans use the timer for everything these days. To wake up. To remind us things to do during a day. To alert us that your silent prayer time is over. To remind us about meetings that are now through video conferencing….

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The rise of RWAs as a sales channel

The rise of RWAs as a sales channel

April 28, 2020April 28, 2020 by Karthik S

We had the yummiest grapes yesterday! They were huge red seedless grapes with a lot of flesh and pretty sweet too! Where did we buy it from? E-commerce stores online? Nope. Neighborhood kirana stores? No! They were delivered to our home through…

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Step on our logo to maintain social distancing

Step on our logo to maintain social distancing

April 27, 2020April 27, 2020 by Karthik S

I had a say on HDFC Bank’s idea of using their own logo to allow for social distancing, and in the process making people step on its logo, for , on April 17th. The idea has been conceived and executed by Leo…

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Being reduced to one more number, literally on our forehead

Being reduced to one more number, literally on our forehead

April 24, 2020April 24, 2020 by Karthik S

When we are out in public, we used to be seen and judged based on certain criteria – the way we behave, the way we talk or listen, the way we dress and so on. Post COVID-19—whenever that is—when we are out…

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“we’re acutely aware that we are fortunate” —Netflix

“we’re acutely aware that we are fortunate” —Netflix

April 23, 2020April 23, 2020 by Karthik S

I have written often about my admiration for Netflix’s corporate communications. This includes my grudging admiration even in the case when they use those superior communication skills in disingenuous ways. [Related: A sample list of such opinions, at the end of this…

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Physically distance yourself, not socially!

Physically distance yourself, not socially!

April 22, 2020April 22, 2020 by Karthik S

Britain’s ITV, a TV network that competes with BBC, has been running a mental wellness campaign called ‘Britain Get Talking’ since October 2019. The launch was quite dramatic, to put it mildly! Conceived by ITV’s agency, Uncommon, they literally paused live TV…

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