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Author: Karthik S

Karthik S

CrossFit CEO’s Twitter trainwreck

CrossFit CEO’s Twitter trainwreck

June 9, 2020June 9, 2020 by Karthik S

This is what a digital train-wreck looks like! On June 6th, the founder of CrossFit, an American fitness brand, responded to an affiliate owner’s email where she had written about how “CrossFit’s failure to take a stand in a time of moral…

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The Ramayana Cinematic Universe and Mahabharata Cinematic Universe!

The Ramayana Cinematic Universe and Mahabharata Cinematic Universe!

June 8, 2020June 9, 2020 by Karthik S

These days we are (as a family) rewatching the Marvel Cinematic Universe (MCU) on weekends – one movie per night on Friday, Saturday and Sunday. I’m using this chronological sequence to watch the films (source: ). We completed Spider-man: Far From Home…

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About Netflix’s new policy on inactive-account cancellation

About Netflix’s new policy on inactive-account cancellation

June 5, 2020June 5, 2020 by Karthik S

You ‘subscribe’ to a milk delivery service. They deliver 2 packets of milk every day. One morning, the delivery guy saw that the previous day’s 2 packs are still there in the bag. He rings the bell. No one answers. He leaves…

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ACU – Amul Chocolate Universe

ACU – Amul Chocolate Universe

June 4, 2020June 4, 2020 by Karthik S

I purchased this bar of Amul white chocolate 2 weeks ago. I am a big of white chocolate (besides dark/bitter chocolate) and buy it occasionally. The usual shelf at MK Retail near my place has very limited options for white chocolate –…

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Laid-off employees power corporate communications win for Uber!

Laid-off employees power corporate communications win for Uber!

June 3, 2020June 5, 2020 by Karthik S

UPDATE: I urge you to read the counterpoints from many ex-Uber and current-Uber employees on , as a response to my view. Here are 2 of those alternate perspectives, as a summary. More on LinkedIn. The first is by Barnali Das, head…

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“It’s not just about being white”

“It’s not just about being white”

June 2, 2020June 2, 2020 by Karthik S

Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…

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About Harsh Goenka on Twitter

About Harsh Goenka on Twitter

June 1, 2020June 7, 2020 by Karthik S

When someone asks me whom I recommend as a model/example to look up to in the use of social media among Indian CEOs (CXOs, broadly), my usual first name is Anand Mahindra. Having written one full chapter specifically citing the reasons for…

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